Consumer research manager Xania van der Merwe arrives at Vintelligence
Southern Skies is pleased to announce the arrival of experienced consumer research manager Xania van der Merwe to manage market intelligence/research activities for the innovative wine marketing and sales group via its subsidiary Vintelligence. Xania replaces former...
Great BIG Wine Survey: Show me yours
However, testing products is not strange or new. Fast-moving consumer goods (FMCG) companies regularly send promotors instore to hand out tasters or dress like the brand. A few years back, for instance, I encountered a promoter dressed in a life-size female hygiene...
South African Wine Tourism Visitor Research Report 2022
Visitors to South Africa’s exceptional wine tourism destinations can look forward to even more memorable experiences, thanks to insights from the South African Wine Tourism Visitor Research Report 2022.
2021 Great BIG Wine Survey once again delivers great BIG insights into wine consumer behaviour
The results of the inaugural Great BIG Wine Survey brought to you by Hollard, which were released in 2020, elicited an overwhelming response from the wine industry. In a continued show of support for an industry which has been incredibly hard hit by the Covid-19...